Foothill Ranch, Calif. (June 6, 2012) – Oakley, one of the leading sports brands in the world, and Toyota Motor Sales, U.S.A., Inc. (TMS) today introduced the Oakley Surf Tacoma into service. The highly customized vehicle, complete with detailed features designed to serve as a surfer’s dream station, will service Oakley’s world-class team of surfing professionals. The truck will drop into action on major swell-chasing trips and at contests as a means of transportation, pre-heat preparation and post-event activities. It will also make special appearances at various sports events throughout North America.
“We’re honored to have the support of one of the world’s leaders in motorsports and consumer vehicles,” said Patrick McIlvain, Oakley’s vice president of global sports marketing. “The surfing lifestyle-friendly design of the Toyota Tacoma truck, coupled with our world-class pro surf program, was a natural fit, and we couldn’t be more stoked on the incredible custom features the Oakley Tacoma carries to support our athletes.”
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“We’re honored to have the support of one of the world’s leaders in motorsports and consumer vehicles,” said Patrick McIlvain, Oakley’s vice president of global sports marketing. “The surfing lifestyle-friendly design of the Toyota Tacoma truck, coupled with our world-class pro surf program, was a natural fit, and we couldn’t be more stoked on the incredible custom features the Oakley Tacoma carries to support our athletes.”
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